C₂N Diagnostics, LLC Privacy Policy
Effective Date: October 28, 2020
This Privacy Policy describes the personal information and certain other information that we obtain through the C₂N Diagnostics (“C₂N”) website PRECIVITYAD.COM (the “Site”) as well as how we use and disclose such information, the means by which we maintain it, and the choices you have about the information we collect. Please read this Privacy Policy carefully.
Note that by accessing this Site, you accept the practices and terms set forth in this Privacy Policy. Your use of our Site, and any dispute over privacy, is subject to this Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes. The C₂N Terms of Use are incorporated by reference into this Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site.
Overview of Privacy Practices
We think transparency is important. In this overview, we summarize the personal information we collect and how we use it, which is further explained in our Privacy Policy below. Keep in mind that the actual personal information we collect and how we use it varies depending upon the nature of our relationship and interactions with you. Also, in some cases (such as where required by law), we ask for your consent or give you certain choices prior to collecting or using certain personal information.
Categories of Personal Information Collected. Generally, we collect the following types of personal information:
Identifiers: includes direct identifiers, such as name, email address, and IP address.
Usage Data: Includes browsing history, clickstream data, search history, access logs and other usage data and information regarding an individual’s interaction with our websites.
Use of Personal Information. In general, we may use and disclose the personal information we collect for the following business and commercial purposes:
To Maintain, Improve, and Personalize the Site
To Communicate with You
For Our Business Purposes
Legal Obligations/Protecting Our Rights and Interests
California residents: If you are a California resident, please refer to the California Residents’ Rights section below for important information about the categories of personal information we collect and disclose.
1. Collection of Personal Information
When you visit our Site, we may collect or receive personal information about you to operate our business. We collect information about you directly from you and from third parties, and automatically through your use of our Site. The types of personal information that we may collect include:
Information You Provide to Us Directly
The information we collect from you depends on how you use our Site:
Patient Complaint Portal – When you enter information into the Patient Complaint portal accessible through the Site, we collect basic information about you. This includes information such as your full name and email address.
Correspondence - If you correspond with us via email, we may gather in a file specific to you the information that you submit. This includes information provided for support purposes.
Newsletter Sign-Up – If you sign up to receive our newsletter, we collect basic information about you. This includes information such as your full name and email address.
Order a Test – If you are a physician who provides your information to order a PrevicityAD™ test, we collect basic information about you. This includes information such as your full name, address, email address, and phone number.
Information We Collect from Other Sources
The information we may receive about you from other sources depends on how you use our Site and the services that we offer.
If you are an individual for whom we perform laboratory testing services, we will receive certain demographic and medical information, including your name, date of birth, clinical diagnoses, insurance information, ordering physician name and contact information.
Information Collected Automatically
We automatically collect information about your use of our Site through cookies, web beacons and other technologies that operate on the Site. These technologies may collect your domain name, internet browser and operating system, the webpages you view on the Site, links you click on the Site, your device ID, the length of time you visit our Site, and other interactions with our Site. This information may include:
Technical Information – We collect technical information associated with your activity on our Site including information related to your browser and operating system, IP address (the Internet address of your computer), unique device identifiers, and other information such as your device type.
Site Usage Information – We collect information to better understand customer traffic patterns and Site usage. This may include the webpage that you were visiting before accessing our Site, the pages or features of our Site you browsed to inform us which part of our Site you visit and how much time you spend there.
Site Preferences and Cookies – We collect information about your preferences to make your use of the Site more productive through the use of cookies. When you visit our Site, whether or not you register for an account, we may send one or more cookies to your computer. Cookies remember information about your activities on a website. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. However, if you remove cookies, you may not have access to certain services or features available on the Site.
Analytics – We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. We also may use other analytic means to evaluate our Site. We use these tools to help us improve our Site’s performance and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/. You can also download the Google Analytics Opt-out Browser Add-on to prevent data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.
Do-Not-Track – Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies).
2. Use of Your Personal Information
We may use the information we collect or receive about you for various purposes.
To Maintain, Improve, and Personalize the Site
We use technical information about your usage of our Site to improve our Site and to provide you and our other customers with a better user experience. We may use your Site preferences in aggregate form to help diagnose problems with the Site, and to improve and personalize the Site.
To Communicate with You
If you initiate correspondence with us through the Site or by email, we may also use the information you provide to communicate with you, including to address any concerns or questions that you may have about the Site or the services that we have provided to you.
For Our Business Purposes
To better understand how users access and use our Site, on an aggregated basis. For example, we will evaluate which features of our Site are more (or least) used by users, and we will use this information to make updates to our Site. We may also use information for research and analytics purposes. We may use your information for any other purpose disclosed to you at the time we collect or receive the information, or otherwise with your consent. We use your information to protect our company and our users. We also use your information to protect our Site.
Legal Obligations/Protecting Our Rights and Interests
We may use information we collect to comply with legal obligations, as part of our general business operations, and for other business administration purposes. When necessary, we may use information we collect to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or violations of our Terms of Use or this Policy.
3. Sharing of Your Personal Information
We may disclose personal or other information collected about you through this Site in any of the following situations:
Third Parties: To the extent necessary to operate our business, we may disclose information that we collect about you to our affiliates, and to third-party contractors who perform services for C₂N in connection with the Site. We currently use service providers to assist with IT hosting and IT services, revenue cycle management and billing functions, and other operational functions. We contractually require these affiliates and third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them. Our service providers are required to implement physical, administrative and technical safeguards to ensure the ongoing confidentiality and security of personal information and to inform us if there is a breach of any personal information.
In Aggregate: We may disclose the results of aggregated data about you and other users without restriction. Aggregate, anonymized, or de-identified information may be shared with third parties for marketing, advertising, research or similar purposes. In these situations, we do not disclose to these entities any information that could be used to personally identify you.
Corporate Transaction: We may disclose information about you as part of a merger, acquisition or other sale or transfer of all or substantially all of C₂N’s assets or business. For instance, if (i) we or our affiliates are or may be acquired by, merged with, or invested in by another company, or (ii) if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected from you to the other company. As part of the business transfer process, we may share certain of your personal information with lenders, auditors, and third-party advisors, including attorneys and consultants.
When Required by Law: We may disclose information about you to the government or to third parties under certain circumstances when legally obligated to do so. We reserve the right to release information collected through this Site to law enforcement, public authorities or other government officials as deemed necessary in our sole discretion.
With Your Consent: We may disclose information for any other purpose with your consent.
4. Security of Your Information
Security is very important to us. To help protect the privacy of data we may collect through the Site, we employ measures intended to be consistent with industry standard practices for security and encryption in data transmission and storage. However, you should keep in mind that the Site is run on software, hardware and networks, any component of which may, from time to time, require maintenance or experience problems or breaches of security beyond our control. Please also be aware that despite our best efforts to ensure the security of your data, we cannot guarantee that your information will be 100% secure.
Please recognize that protecting your personal information is also your responsibility. We urge you to take every precaution to protect your information when you are on the Internet, such as using a strong password which is a combination of letters and numbers. If you have reason to believe that the security of your account might have been compromised, please let us know immediately.
5. Data Retention
C₂N will retain your personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by law. Please be aware that we may also be required to retain your personal information for legal and accounting reasons. In addition, for our records, we may retain original and updated information for reasons such as technical constraints, dispute resolution, fraud prevention, troubleshooting and agreement enforcement, or in other cases where we reasonably believe that we have a legitimate reason to do so.
6. Your Rights
We believe that privacy is a right for every user, and we therefore provide you with a set of rights that you can exercise.
Right to Know – You have the right to know the personal information we collect, use, disclose, and sell about you. This includes the right to know the categories of personal information that we have collected; the categories of sources; the business or commercial purposes for which we process your data; and the categories of recipients with whom we have shared your personal information.
Right to Access - You have the right to receive your personal information in a structured, commonly used and machine-readable format and the right to transmit your personal information to another service provider without hindrance from C₂N.
Right to Delete – You have the right to request that we delete any personal information we have collected from you or maintain about you. We may save personal information when permitted by applicable law including, without limitation, when the information is needed for a legal purpose.
Right to Amend – If you believe that any of the information that we may have collected about you is incorrect or incomplete, you have a right to request an amendment to your personal information.
We Do Not Sell Information – C₂N does not sell or rent any of your personal information to third parties including that of minors under the age of eighteen (18) years of age.
Right to Non-Discrimination – C₂N will not discriminate against those who exercise their rights. Specifically, if you exercise your rights, we will not deny you access to the Site or provide a different level or quality of service.
Right to Object - At any time, you may object to the processing of your personal information, on legitimate grounds, except if otherwise permitted by applicable law.
To exercise your rights, you can send us your request at the email or postal address provided below in the “Contact Us” section. We reserve the right to confirm your identity in order to process your requests. Please note that these rights are not absolute, and in certain cases we may decline your request as permitted by law.
7. Children
This Site are not directed to children under 13. If you learn that your minor child has provided us with personal information without your consent, please contact us and we will delete such information from our systems.
8. Additional Information for California Residents
In this section, we provide additional information to California residents about how we handle their personal information, as required under California privacy laws including the California Consumer Privacy Act (“CCPA”). This section does not address or apply to our handling of publicly available information lawfully made available by state or federal government records or other personal information that is exempt under the CCPA.
A. Categories of Personal Information Under the CCPA (Last Updated: October 28, 2020)
While our collection, use and disclosure of personal information varies based upon our relationship and interactions with you, in this section we describe, generally, how we have collected and disclosed personal information about consumers in the prior 12 months (from the Last Updated data above).
Categories and Sources of Personal Information Collected. The table below identifies, generally, the categories of personal information (as defined by the CCPA), we have collected about consumers. For more information about the business or commercial purposes for which we collect and use personal information, please see the Use of Your Personal Information section above.
Categories of Personal Information
Identifiers – Includes direct identifiers, such as name, email address, and IP address.
Usage Data – Includes browsing history, clickstream data, search history, access logs and other usage data and information regarding an individual’s interaction with our websites.
Sources of Personal Information. As further described in the Collection of Personal Information section above, we may collect personal information from the following sources:
directly from the individual
internet service providers
operating systems and platforms
B. California Residents’ Rights
CCPA Rights. In general, California residents have the following rights with respect to their personal information:
Do-not-sell (opt-out): to opt-out of our sale of their personal information. We do not sell personal information about California consumers, including those we have actual knowledge are younger than 16.
Right of deletion: to request deletion of their personal information that we have collected about them and to have such personal information deleted (without charge), subject to certain exceptions.
Right to know with respect to the personal information we have collected about them in the prior 12 months, to require that we disclose the following to them (up to twice per year and subject to certain exemptions):
categories of personal information collected:
categories of sources of personal information;
categories of personal information about them we have disclosed for a business purpose or sold;
categories of third parties to whom we have sold or disclosed for a business purpose their personal information;
the business or commercial purposes for collecting or selling personal information; and
a copy of the specific pieces of personal information we have collected about them.
Right to non-discrimination: the right not to be subject to discriminatory treatment for exercising their rights under the CCPA.
Submitting CCPA Requests. California residents may submit CCPA requests to know (access) and requests to delete their personal information through one of the following methods:
Email at info@c2n.com
By phone at 1.877.226.3424 (toll free)]
When you submit a request to know or a request to delete, we will take steps to verify your request by matching the information provided by you with the information we have in our records. You must provide us with this information via the above toll-free number or email above to verify your request. In some cases, we may request additional information in order to verify your request or where necessary to process your request. If we are unable to adequately verify a request, we will notify the requestor. Authorized agents may initiate a request on behalf of another individual; authorized agents will be required to provide proof of their authorization and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.
9. Our Site is Intended for Individuals Within the United States
Our Site is intended for individuals located within the United States. We do not knowingly collect any information from any individual located within the European Union or market to individuals residing in the European Union. By accessing the Site from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, you are consenting to the transfer of your personally identifiable information outside of those regions to the United States and acknowledge that you may not have the same protections with respect to your personal information.
10. Governing Law
By choosing to use the Site or otherwise provide information to C₂N, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the State of Missouri. You also agree to abide by any limitation on damages contained in another agreement that we have with you.
11. Changes
C₂N reserves the right to update or modify this Privacy Policy from time to time, with any such changes to be effective prospectively. Please visit this page periodically so that you will be apprised of any such changes. Your continued use of the Site after any modification to this Privacy Policy will constitute your acceptance of such modification.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us at:
C₂N Diagnostics, LLC
Attn: Privacy Officer
Center for Emerging Technologies
20 South Sarah Street
Saint Louis, MO 63108
1.877.226.3424
info@c2n.com